Because of this fact, you can change yourself from a 4 to a 9 or 10 by changing the way you present yourself to a woman... no costly plastic surgery, hair implants, ass implants, or designer wardrobe needed. (well, the ass implants may help a bit...)

So how does this work? Well, women are universally attracted to the qualities of confidence, composure, dominance and power... the qualities of the Alpha male. So here's what's wrong with being a 'nice guy'; when a guy is 'nice' and kisses a woman's ass, compliments her, tells her how much he likes her, wants to spend all his time with her... the scoring mechanism in the woman goes 'hmm... well, he's pretty into me... I must be able to do better; and, conversely, he probably can't do any better than me.'
So she searches for a better match.
The guy, who probably realizes he can't do any better, starts freaking out as he feels her slipping away, and gives off an even more insecure and needy vibe. This cycle continues until the woman ultimately leaves him for a man who 'gets it.'
What is that guy who 'gets it' like? He's the one the 'nice guys' call the 'jerk', the 'asshole', or the 'bad-boy'. The jerk can take or leave the woman, doesn't care what she wants, thinks, or does. He is totally indifferent to everything she does, is unaffected by her games, and is consistently displaying that he doesn't need her approval.
He busts on her, breaks plans with her, forgets to call her, and she comes running back for more. Why? Because the message to her is LOUD AND CLEAR:

"I'm a 10 and you are lucky to have me. By the way I treat you, it's obvious that there's no way you could do better... and if you look at how I treat you, you'll realize I probably CAN do better than you. So you'd better treat me well, because I just may leave you for a woman who is a 10."

This attitude triggers a mechanism in the woman that says: I've caught a guy who is the best I could possibly do... maybe better than I will ever do again! And as a result, she will do anything, (and I mean ANYTHING) to keep him.

Now you don't have to be a jerk or an asshole to get her to view you as a 10... By simply refusing to kiss her ass, by displaying your willingness to walk away, to remain unaffected by her theatrics when she tests you, and to tease her as you would a girl you're not interested in, you send the same message (without all the emotional scarring).

So the bad news is that the way you treat yourself is making you look like a loser.
But the great news is that you can choose to set your own price. You determine your worth by the way you hold yourself, and the way you treat yourself in relation to her.

It's like the Matrix... you create your own reality.

So the next time you're approaching a woman, remind yourself of this simple fact: if you treat yourself like a 10, you will be.